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August 11, 2025PERFORMAOpen Access

Pengaruh Customer Orientation Dan Competitor Orientation Terhadap Kinerja Bisnis Melalui Innovation Capability

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Authors

DWDicky WijayaHSHartono Subagio

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Overview

Quantitative analysis shows customer and competitor orientation significantly improves business performance in MSMEs, highlighting the role of innovation capability.

Key Points

  • Customer orientation significantly enhances innovation capability and business performance, indicating its crucial role.
  • Competitor orientation also plays an important role, significantly boosting both innovation capability and business performance.
  • Innovation capability is shown to significantly influence business performance, acting as a key mediator in the relationships.
  • Quantitative research using partial least square (PLS) method involved 60 MSME respondents from West Surabaya.

Cite This Study

Wijaya et al. (2025) studied this question.

synapsesocial.com/papers/68c23528b210217d6476efdehttps://doi.org/10.37715/performa.v10i1.3908
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  4. 4LINKING ENTREPRENEURIAL ORIENTATION TO MSME PERFORMANCE IN THE CONTEXT OF MICRO, SMALL AND MEDIUM ENTERPRISES: THE MEDIATING ROLES OF INNOVATION AND CONTEXTUAL AMBIDEXTERITY2025
  5. 5ENTREPRENEURIAL COMPETENCE, ORIENTATION AND PRODUCT INNOVATION: DRIVERS OF MSMEs SUCCESS IN OK OCE INDONESIA2025 · 1 citations