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November 20, 2024

Factor Analysis Of Purchasing Decisions Kopi Janji Jiwa In Bengkulu City (Factor Analysis of the Purchase Decision of Janji Jiwa Coffee in Bengkulu City)

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Authors

MSMuhammad Hadi SuryaEAEvi AndrianiHFHerri Fariadi

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Overview

Factor analysis reveals strong relationships affecting purchasing decisions at Kopi Janji Jiwa, indicating market insights.

Key Points

  • Purchasing decisions at Kopi Janji Jiwa scored 4.04, categorizing them as good based on consumer feedback.
  • Significant relationships exist between purchasing decisions and relevant factors such as product, price, and promotion.
  • Analysis utilized Spearman Rank correlation to assess relationships between influencing factors and purchasing choices.
  • Understanding these factors may enhance marketing strategies for Kopi Janji Jiwa, boosting sales potential.

Cite This Study

Surya et al. (2024) studied this question.

synapsesocial.com/papers/68af7f467567bf4f94ff63aahttps://doi.org/10.37676/mj.v1i4.612
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