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August 26, 2025Open Access

K-pop Idols as Diplomats: South Korean Celebrities and Soft Power

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Authors

TSTara Shafie

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Overview

This analysis reveals how K-pop influences global perceptions of South Korea, suggesting key implications for soft power and public diplomacy.

Key Points

  • The use of K-pop idols has notably enhanced South Korea's soft power in global contexts, shaping perceptions worldwide.
  • Between 2018 and 2022, five case studies illustrated the strategic application of K-pop in international relations.
  • This assessment utilized global media discourse to measure the effectiveness of K-pop as public diplomacy and soft power.
  • The findings suggest a need for a revised understanding of soft power derivations in cultural industries.

Cite This Study

Tara Shafie (2025) studied this question.

synapsesocial.com/papers/68af7dec7567bf4f94ff4ae0https://doi.org/10.30958/ajpia.1-3-1
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