Digital Marketing, Relationship, and Customer Trust As Key of Brand Loyalty

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Brand loyalty increased by 38.8% due to customer trust, highlighting its importance in consumer behavior.
Digital marketing positively influenced brand loyalty by 36.7%, showcasing its effectiveness in competitive markets.
Customer relationship contributed positively by 10.2%, indicating the value of sustained engagement with customers.
The analysis utilized a quantitative associative approach with data from 223 Skintific customers for robust findings.

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Quantitative analysis finds digital marketing and customer trust significantly increase brand loyalty in Skintific customers.

Ramadhani et al. (2025) studied this question.

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