August 13, 2025

Determinant Factors of Consumer Loyalty in Banyumas Cosmetics Market: A Case Study of Cushion Skintific

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Emotional attachment significantly influences brand loyalty among Generation Z consumers, enhancing their pride in using Skintific products.
Trust in product effectiveness, evidenced by positive performance and suitable ingredients, highlighted as a critical factor driving loyalty.
Digital engagement, through interactions on social media and brand communities, plays a pivotal role in fostering brand loyalty among younger consumers.
Findings emphasize the need for cosmetics brands to intertwine emotional, product quality, and digital strategies for lasting consumer loyalty.

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Implication

Qualitative analysis identifies key factors enhancing brand loyalty among Generation Z consumers in Indonesia, suggesting digital engagement and emotional connection are critical.

Cite This Study

Lestari et al. (2025) studied this question.

synapsesocial.com/papers/68af7df87567bf4f94ff508b https://doi.org/10.32424/icsema.1.1.144

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Implication

Qualitative analysis identifies key factors enhancing brand loyalty among Generation Z consumers in Indonesia, suggesting digital engagement and emotional connection are critical.

Determinant Factors of Consumer Loyalty in Banyumas Cosmetics Market: A Case Study of Cushion Skintific

Key Points

Discussion

Implication

Cite This Study

Determinant Factors of Consumer Loyalty in Banyumas Cosmetics Market: A Case Study of Cushion Skintific

Key Points

Discussion

Implication

Cite This Study