Analysis of the Impact of Digital Orientation on the Profitability of Small and Medium-sized Enterprises

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Quantitative analysis shows digital orientation enhances profitability in SMEs, suggesting a focus on training and resources.

A positive correlation exists between digital orientation and profitability in SMEs, indicating enhanced business performance.
Findings reveal a significant relationship, as strategic digital resources and employee development lead to sustainable growth.
The research employed a quantitative approach with a five-point Likert scale based on responses from 740 SME participants.
This analysis highlights the need for government aid and partnerships to support digital transformation and competitiveness.

Lekić et al. (2025) studied this question.

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