June 27, 2025Sustainable trends and business research

Leveraging Artificial Intelligence (AI) Capability and Sustainability Orientation for Sustainable Performance: Mediating Role of Green Innovation in Malaysian Manufacturing Sector

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Green innovation capability significantly enhances sustainable performance and mediates the effects of AI capability and sustainability orientation.
AI capability positively impacts both green innovation and sustainable performance, illustrating its critical role in the manufacturing sector.
Data from 197 respondents in Malaysian manufacturing firms were analyzed using Partial Least Squares Structural Equation Modeling.
The findings highlight the interplay between digital transformation and sustainability efforts in achieving long-term organizational outcomes.

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Implication

Observational analysis identifies green innovation as a vital mediator between AI capability, sustainability orientation, and sustainable performance in manufacturing.

Cite This Study

Hmaidan et al. (2025) studied this question.

synapsesocial.com/papers/68af79a47567bf4f94ff150d https://doi.org/10.70291/stbr.3.1.2025.39

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Implication

Observational analysis identifies green innovation as a vital mediator between AI capability, sustainability orientation, and sustainable performance in manufacturing.

Leveraging Artificial Intelligence (AI) Capability and Sustainability Orientation for Sustainable Performance: Mediating Role of Green Innovation in Malaysian Manufacturing Sector

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Discussion

Implication

Cite This Study

Leveraging Artificial Intelligence (AI) Capability and Sustainability Orientation for Sustainable Performance: Mediating Role of Green Innovation in Malaysian Manufacturing Sector

Key Points

Discussion

Implication

Cite This Study

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