August 24, 2025

A Study On The Impact Of Digital Payment System On Consumer Purchasing Behaviour Of Gen-Z Women In Bengaluru

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CBC Bhavana

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Implication

Observational analysis reveals that while mobile wallets enhance budgeting habits in Gen Z women, impacts on purchase frequency are minimal, indicating financial discipline is key.

Key Points

Digital payment systems encourage financial discipline among Gen Z women, enhancing money management.
Though convenient, mobile wallets and UPI platforms don't significantly increase purchase frequency but improve budgeting practices.
The study uses observational analysis to explore the relationship between technology and consumer purchasing behaviour.
These findings highlight the need for greater understanding of digital tools' roles in supporting responsible financial habits.

Cite This Study

C Bhavana (2025) studied this question.

synapsesocial.com/papers/68af799f7567bf4f94ff12fc https://doi.org/10.71097/ijsat.v16.i3.7865

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Bookmark

Implication

Observational analysis reveals that while mobile wallets enhance budgeting habits in Gen Z women, impacts on purchase frequency are minimal, indicating financial discipline is key.

A Study On The Impact Of Digital Payment System On Consumer Purchasing Behaviour Of Gen-Z Women In Bengaluru

Discussion

Member takes

Implication

Key Points

Cite This Study

A Study On The Impact Of Digital Payment System On Consumer Purchasing Behaviour Of Gen-Z Women In Bengaluru

Discussion

Member takes

Implication

Key Points

Cite This Study

Also Consider

Also Consider