August 15, 2025EPRA International Journal of Research & Development (IJRD)Open Access

Brand and Store Image as Drivers of Repurchase Intention: Insights From Apparel Focused Literature

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Repurchase intention is significantly influenced by both brand and store image in the apparel industry, promoting repeat purchases.
Consumers exhibit greater loyalty when the brand image reflects perceived quality and emotional attachment, indicating its importance.
Store image elements like design and customer service enhance satisfaction and can lead to higher repurchase intention among shoppers.
Exploring various categories including culture and the digital vs. physical environments helps deepen the understanding of consumer behavior.

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Implication

Review reveals connections between brand image and store image driving repurchase intention in consumers, suggesting improved strategies for apparel brands.

Cite This Study

Capore et al. (2025) studied this question.

synapsesocial.com/papers/68af76b27567bf4f94fef878 https://doi.org/10.36713/epra23656

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Implication

Review reveals connections between brand image and store image driving repurchase intention in consumers, suggesting improved strategies for apparel brands.

Brand and Store Image as Drivers of Repurchase Intention: Insights From Apparel Focused Literature

Key Points

Discussion

Implication

Cite This Study

Brand and Store Image as Drivers of Repurchase Intention: Insights From Apparel Focused Literature

Key Points

Discussion

Implication

Cite This Study

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Also Consider