June 5, 2025Buletin Poltanesa

Digital Media Selection Strategy for Marketing Communication in Sabang City Tourism

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Effective use of social media enhances tourism marketing in Sabang City, focusing on platforms like Instagram and TikTok.
Interviews with key tourism figures highlighted the importance of digital media in reaching younger audiences and raising awareness.
Descriptive qualitative design employed, involving thematic analysis and interviews to validate findings on marketing strategies.
Collaboration with influencers and local travel entities is crucial, implying a need for ongoing evaluation of marketing effectiveness.

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Implication

Descriptive qualitative study reveals effective social media strategies for tourism marketing in Sabang City, suggesting enhanced engagement with young tourists.

Cite This Study

Herman et al. (2025) studied this question.

synapsesocial.com/papers/68af73567567bf4f94fec937 https://doi.org/10.51967/tanesa.v26i1.3278

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Implication

Descriptive qualitative study reveals effective social media strategies for tourism marketing in Sabang City, suggesting enhanced engagement with young tourists.

Digital Media Selection Strategy for Marketing Communication in Sabang City Tourism

Key Points

Discussion

Implication

Cite This Study

Digital Media Selection Strategy for Marketing Communication in Sabang City Tourism

Key Points

Discussion

Implication

Cite This Study

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