The Role of Buy Now Pay Later on Factors Influencing Purchase Decisions on the Shopee Application (Empirical Study of PT Deli Tools Indonesia)

View Full Paper

Ask AI

Bookmark

Authors

Discussion

Quantitative survey reveals impulsive buying and variety seeking behavior shape purchase decisions, indicating BNPL's limited impact.

Impulsive buying and variety seeking behavior significantly influence purchase decisions among Gen Z users.
The survey identified that BNPL did not mediate the relationship between independent variables and purchasing decisions.
Structural Equation Modeling-Partial Least Squares was used to analyze survey data from Shopee users aged 13-28 years.
Consumer trust and willingness to pay did not show a significant effect on purchasing decisions, challenging BNPL's perceived importance.

Denise Insan Hirliana (2025) studied this question.

View Full Paper

Ask AI

Bookmark