Komunikasi pemasaran produk kopi di Instagram : Studi kasus bagi kopi melalui instagram @bagikopiid

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Bagi Kopi effectively builds brand awareness through integrated marketing communication strategies utilizing Instagram.
Promotional strategies include discounts, product bundling, and interactive features like Q&A, enhancing consumer engagement.
Using aesthetic visual design and storytelling, Bagi Kopi fosters emotional connections with a younger audience.
Main obstacles faced involve content production resource limitations and changes in Instagram's algorithm affecting reach.

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Case study reveals effective promotion and consumer engagement strategies for Bagi Kopi on Instagram, indicating marketing success.

Saputra et al. (2025) studied this question.

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