Integration of Digital Technologies Into Business Process Management

Goal. The purpose of the research is to analyze the essence, tools and key trends of the integration of digital technologies into the management of business processes of organizations, as well as to identify the principles and stages of their successful implementation in modern conditions. Method. The work uses an integrated approach that includes an overview of modern digital tools (artificial intelligence, RPA, BI, cloud platforms, BPM systems), as well as a synthesis of up-to-date statistics and practical cases of implementing digital solutions into the business processes of companies of various profiles. Result. The study showed that the introduction of digital technologies provides comprehensive automation of business processes, increasing their transparency, speed and efficiency, reducing costs, and improving communication with customers and partners. The principles of successful digital transformation are defined: consistency, phasing, employee engagement, staff training, and continuous improvement of the IT infrastructure. Conclusions. The integration of digital technologies is becoming a key factor in the sustainable development and competitiveness of companies in the digital economy. Integrated automation and intelligent data processing are shaping new business models and accelerating the pace of change, which is especially important in modern conditions. To achieve maximum impact, companies need a strategic and step-by-step approach based on process analysis, goal setting, staff engagement, and continuous monitoring of the results of the implementation of digital tools.