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January 1, 2025EKONOMIKA I UPRAVLENIE PROBLEMY RESHENIYA

Digital Transformation as a Factor of Competitiveness of the Organization in the Conditions of the Global Economy. The Role of Digital Transformation in Modern Business

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Authors

IRIlya B. RachkovskyDBDmitry I. Burlov

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Overview

The article reveals digital transformation enhances organizational competitiveness, highlighting AI and big data's role in business success.

Key Points

  • Digital transformation drives organizational competitiveness in a global economy, improving business outcomes.
  • Key technologies, including artificial intelligence and cloud computing, shape effective digital strategies for businesses.
  • The analysis includes mechanisms like customer experience optimization and revenue diversification for enhancing performance.
  • Emerging trends such as IoT and blockchain are vital for long-term competitive growth and must be embraced.

Cite This Study

Rachkovsky et al. (2025) studied this question.

synapsesocial.com/papers/68af2eeacf1dd9ea359e6ba7https://doi.org/10.36871/ek.up.p.r.2025.08.01.008
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