August 18, 2025Behavioral SciencesOpen Access

The Impact of Cyber-Ostracism on Bystanders’ Helping Behavior Among Undergraduates: The Moderating Role of Rejection Sensitivity

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Experiments reveal cyber-ostracism boosts helping behavior in bystanders, indicating rejection sensitivity's role.

Bystanders significantly increased helping behavior when witnessing cyber-ostracism, enhancing social support.
Participants with higher rejection sensitivity exhibited even greater helping behaviors and emotional responses.
Utilizing a modified Cyberball paradigm across two experiments, the research compared behaviors in controlled scenarios.
These findings highlight important psychological factors in digital interactions, prompting further exploration in social psychology.

Sun et al. (2025) studied this question.

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