Quantitative analysis shows price perception and quality perception significantly influence purchase decisions in young consumers, suggesting clear pricing is vital.
Key Points
Price perception and quality perception both significantly and positively influence purchase decisions.
The structural model shows an R² value of 0.745, indicating strong explanatory power in understanding consumer behavior.
Utilizing PLS-SEM, the study analyzes data from young consumers to assess their purchasing motivations and trends.
The findings highlight the need for brands to maintain high-quality products and fair pricing to build consumer trust and loyalty.