Empowering Small Entrepreneurs: The Role of English in Attracting International Tourists

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Research shows improved english skills boost earnings in small-scale businesses in tourism, indicating the need for flexible training programs.

Improved english skills lead to better quality interactions with tourists, enhancing earnings.
Quantitative and qualitative data from 46 respondents reveal a gap in english proficiency among entrepreneurs.
Entrepreneurs face barriers, including time, finances, and language obstacles, in acquiring english skills.
Enhanced training programs tailored to entrepreneur needs may stimulate regional economic growth in tourism.

Subekti et al. (2025) studied this question.

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Research shows improved english skills boost earnings in small-scale businesses in tourism, indicating the need for flexible training programs.