Factors Influencing Equity Investment Intention: A Behavioral Perspective

View Full Paper

Ask AI

Bookmark

Extraversion, conscientiousness, and openness positively influence equity investment intention, while neuroticism has a negative impact.
Risk attitude mediates personality effects on investment intention, supporting the notion that risk-takers are more inclined to invest.
Utilizing questionnaires, the study gathered insights from Bengaluru investors focusing on personality traits and financial literacy.
Findings suggest financial literacy enhances risk management and investment decisions, showcasing its importance for investors.

Discussion

No takes yet. Share an insight, caveat, or question.

Analysis highlights financial literacy and risk attitude impact on equity investment intention in Bengaluru investors.

Vincent et al. (2025) studied this question.

View Full Paper

Ask AI

Bookmark