January 1, 2025Deleted Journal

Green Confusion: Impact of Greenwashing on Consumer Attitudes and Decision-Making

View Full Paper

Ask AI

Bookmark

Greenwashing negatively influences consumer psychology and behavior when making purchase decisions, leading to confusion about sustainability claims.
Analysis revealed that 124 consumers participated in the structured questionnaire, highlighting the prevalence of greenwashing in marketing.
A mixed-methods approach was utilized to collect both primary and secondary data from various sources, including environmental reports and existing literature.
This study highlights the need for ethical marketing practices to empower consumers and ensure corporate accountability in sustainability claims.

Discussion

No takes yet. Share an insight, caveat, or question.

Mixed-methods analysis examines how greenwashing affects consumer attitudes and trust, suggesting important implications for marketing practices.

Payal Pattnayak (2025) studied this question.

View Full Paper

Ask AI

Bookmark

Mixed-methods analysis examines how greenwashing affects consumer attitudes and trust, suggesting important implications for marketing practices.