Investigating The Impact Of Greenwashing And Perceived Corporate Social Responsibility On Consumer Behavior

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Consumer trust decreases due to greenwashing, and consumer behavior changes negatively as a result.
The study employed a moderated mediation model to assess the effects, confirming the reliability and validity of constructs.
When environmental concern is high, consumers pay more attention to CSR and react strongly to brand behaviors.
Using a simulated Pareto-based model for analysis, the research suggests optimal CSR and greenwashing levels for firms.

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Observational analysis reveals that greenwashing negatively affects brand trust in consumers, highlighting CSR's importance.

Sahil Rathore - (2025) studied this question.

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