August 2, 2025

A missed opportunity: people do not perceive that UK food-based dietary guidelines communicate sustainable diets

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Mixed-methods survey reveals low perception of sustainability in UK food-based dietary guidelines, suggesting improvements are needed.

Most participants recognized the Eatwell Guide promotes plant-based foods but interpreted it as supportive of animal-based diets.
A majority accessed nutrition information online and through food labels rather than relying solely on the Eatwell Guide.
Participants expressed interest in sustainable eating habits but prioritized food prices and animal welfare over sustainability.
Clearer communication in food-based dietary guidelines could better support transitions towards sustainable diets in the UK.

Sinclair et al. (2025) studied this question.

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