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December 22, 2025Jurnal EMT KITA

Dari Anyaman ke Ketahanan: Integrasi Ekonomi Kreatif–SLF pada Komunitas Bambu Cikiray, Kabupaten Tasikmalaya

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Authors

LSLaela SusantoAKAnggi Permata Karismatika

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Overview

Quantitative analysis shows income gains and innovation in bamboo crafts, suggesting enhanced household welfare through digital marketing.

Key Points

  • This research aims to analyze the impact of bamboo craft on household welfare using a sustainable livelihoods framework.
  • Analyzed data from 45 respondents using a Likert-scale questionnaire, FGDs, interviews, and observations.
  • Utilized quantitative analysis methods including descriptive statistics and confidence intervals.
  • Conducted qualitative analysis with reflexive thematic approach and triangulation.
  • Around 80% of households earned IDR 0.5–2.5 million/month after the intervention.
  • Full participants experienced income gains of approximately 15–20%.
  • 42% of households engaged in product innovation, adopting digital marketing strategies.

Cite This Study

Susanto et al. (2025) studied this question.

synapsesocial.com/papers/69488bc877063b71e748cef9https://doi.org/10.35870/emt.v10i2.5543
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