Linking Internal CSR and External CSR to Sustainable Competitive Advantage via Green Ambidextrous Innovation: A Newer Perspective on Greenwashing Corporate Strategies
This analysis demonstrates the impact of greenwashing on CSR perceptions and innovation in companies, suggesting the need for transparent corporate strategies.
Key Points
The study investigates how internal and external perceptions of CSR drive sustainable competitive advantage through green ambidextrous innovation.
Data collected from 330 respondents
PLS-SEM technique used for analysis
Examined the mediating role of green ambidextrous innovation