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December 8, 2025International Journal of Health Policy and ManagementOpen Access

Pouring Rights Contracts Between Soda Companies and Public Universities: An Institutional Barrier to Sugar-Sweetened Beverage Reduction

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Authors

LHLuc L HagenaarsGMGwyneth M. Manser

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Overview

Investigating challenges in reducing sugar-sweetened beverage consumption in public universities highlights institutional barriers and support for pouring rights contracts.

Key Points

  • To explore the reasons why public universities engage in pouring rights contracts (PRCs) despite health concerns.
  • Conducted participant observation of beverage research across 10 University of California campuses
  • Performed two rounds of interviews with university staff involved in PRCs (n=51)
  • University managers in health and sustainability mostly opposed PRCs, while athletics and dining managers showed mixed opinions
  • Supportive managers valued the economic benefits of PRCs, emphasizing funding streams and reduced transaction costs
  • PRCs create monopolies that ‘hook’ students on soda, despite some managers holding consumers accountable for health issues.

Cite This Study

Hagenaars et al. (2025) studied this question.

synapsesocial.com/papers/693624ad4fa91c937236c693https://doi.org/10.34172/ijhpm.8879
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