December 5, 2025Marketing Management JournalOpen Access

Marketing Creativity: The Influence of Personal and Proximal Work Factors on Creative Activity

View Full Paper

Ask AI

Bookmark

Marketing creativity improves profitability through unique product differentiation, and is influenced by both personal and work-related factors.
Key metrics reveal that personality characteristics strongly affect creative activity under conditions of autonomy and job complexity.
Assessment of literature from psychology, management, and marketing supports the proposed model connecting personality traits to creative processes.
Highlights the importance of understanding creative influences on marketing strategies to enhance firm performance and competitiveness.

Discussion

No takes yet. Share an insight, caveat, or question.

Implication

Analysis reveals how personality traits and work conditions like autonomy impact creative decision-making in marketing, suggesting better management practices.

Cite This Study

J. Daniel Wadden (2011) studied this question.

synapsesocial.com/papers/6932313d8e51979591dceda5 https://doi.org/10.63963/001c.151035

View Full Paper

Ask AI

Bookmark

Implication

Analysis reveals how personality traits and work conditions like autonomy impact creative decision-making in marketing, suggesting better management practices.

Marketing Creativity: The Influence of Personal and Proximal Work Factors on Creative Activity

Key Points

Discussion

Implication

Cite This Study

Marketing Creativity: The Influence of Personal and Proximal Work Factors on Creative Activity

Key Points

Discussion

Implication

Cite This Study

Also Consider

Also Consider