November 30, 2025Journal of Information EconomicsOpen Access

Analyze the Influencing Factors of Consumers' Blind Purchasing in Live Streaming Commerce

View Full Paper

Ask AI

Bookmark

Impulsive purchasing behavior significantly influences consumer engagement in live streaming commerce, suggesting a need for regulation.
Using partial least squares structural equation modeling, respondents showed strong correlations between attitudes and behavioral intentions.
The study integrates the Theory of Planned Behavior to explain consumer actions during high-stimulus live shopping environments.
Findings illustrate unique psychosocial mechanisms that drive irrational consumption, indicating potential areas for improvement.

Discussion

No takes yet. Share an insight, caveat, or question.

Implication

This research identifies impulsive purchasing behavior in live streaming, suggesting that the Theory of Planned Behavior shapes consumers' engagement and intentions.

Cite This Study

A 2025 study studied this question.

synapsesocial.com/papers/692b9da01d383f2b2a37a166 https://doi.org/10.58567/jie03040001

View Full Paper

Ask AI

Bookmark

Implication

This research identifies impulsive purchasing behavior in live streaming, suggesting that the Theory of Planned Behavior shapes consumers' engagement and intentions.

Analyze the Influencing Factors of Consumers' Blind Purchasing in Live Streaming Commerce

Key Points

Discussion

Implication

Cite This Study

Analyze the Influencing Factors of Consumers' Blind Purchasing in Live Streaming Commerce

Key Points

Discussion

Implication

Cite This Study

Also Consider

Also Consider