November 30, 2025Health Communication

Ebola in Uganda: Analyzing the Ministry of Health’s Response to the Recent Outbreak on “X” (Formerly Twitter) Through a Cultural-Sensitivity Approach

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Authors

MKMiriam KomuhendoAlfred University FOFaith Afua Otchere

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Implication

Analysis reveals crisis communication strategies enhanced risk communication and community engagement during Ebola outbreak in Uganda, suggesting the importance of cultural sensitivity.

Key Points

Effective risk communication improved during the Ebola outbreak in Uganda, incorporating community engagement.
Key strategies included the use of cultural sensitivity and tailored messages to resonate with local beliefs.
Analysis focused on tweets from September 2022 to January 2023, evaluating response methods employed by the Ministry of Health.
The findings indicate that addressing cultural practices can enhance public health communications and mobilization.

Cite This Study

Komuhendo et al. (2025) studied this question.

synapsesocial.com/papers/692b94341d383f2b2a378677 https://doi.org/10.1080/10410236.2025.2588894

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Implication

Analysis reveals crisis communication strategies enhanced risk communication and community engagement during Ebola outbreak in Uganda, suggesting the importance of cultural sensitivity.