Between Preservation and Revitalization: Mapping Sustainable Futures for Intangible Cultural Heritage

Intangible cultural heritage serves as a bridge connecting tradition and modernity, carrying significant value for cultural identity, ecological wisdom, economic vitality, and cross-cultural exchange. However, the preservation and revitalization of intangible cultural heritage preservation currently face multiple challenges, including declining public engagement, disrupted intergenerational transmission, and an imbalance between economic benefits and cultural value. To address these issues, this paper proposes innovative pathways: integrating intangible cultural heritage into cultural tourism to enhance its visibility and experiential value, utilizing digital technologies for dynamic preservation and broad dissemination, and advancing industrial upgrading to foster a synergistic relationship between cultural preservation and economic development. These strategies aim to provide theoretical and practical references for the sustainable safeguarding and innovative development of intangible cultural heritage.