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November 8, 2025Deleted JournalOpen Access

The Effectiveness of Xiaomi's Diversified Operations

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Authors

CFChengyuan FangJWJia-Jun WuZWZheng Wu

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Overview

Analysis shows diversification strategy enhances brand influence in global markets, indicating need for improved organizational management.

Key Points

  • Xiaomi's diversification strategy strengthens its brand influence in global markets, leading to better risk resistance.
  • In 2023, smartphone revenue comprises 58.6% of total sales, highlighting the major revenue streams in a slowing market.
  • Organizational management issues and resource allocation complexities challenge the effective implementation of its strategy.
  • Focus on enhancing organizational resilience is essential for sustaining growth and addressing profitability disparities.

Cite This Study

Fang et al. (2025) studied this question.

synapsesocial.com/papers/690e8b6ca5b062d7a4e73451https://doi.org/10.54097/02zhh745
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Also Consider

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  1. 1Effectiveness of the Diversification of Xiaomi Corporation2025
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  3. 3Insights Into Xiaomi Smartphones’ Marketing Strategies from STP Theory and 4P Perspectives2025
  4. 4Comparison of Xiaomi Corporation with Peer Companies and Analysis of Its Investment Advantages2025
  5. 5Analysis and Research on the Game Between Xiaomi and Its Competitors and Promotion Strategies2025