"Dialogue Between Pastoralism and Civilization": An Analysis of Cognition and Emotion Toward Traditional Chinese Culture in Li Ziqi's Videos Based on YouTube Comments

This study takes English comments on Li Ziqi’s videos featuring traditional crafts on YouTube as its research object, employing a combined method of LDA topic modeling and sentiment analysis to systematically explore the cognitive structure and emotional responses of overseas audiences toward traditional Chinese culture. The findings reveal that Li Ziqi’s videos, through their "pastoral idyll" lifestyle imagery and Eastern female representations, have triggered a strong resonance with overseas viewers regarding Chinese culture. The comment topics are concentrated in areas such as natural life, femininity, and cultural identity, with an overall positive emotional tendency. Furthermore, the paper uncovers the intrinsic mechanism linking audience cognition and emotional responses, emphasizing the critical role of emotional resonance in cross-cultural communication. The conclusions provide new empirical support and strategic insights for the international dissemination of Chinese culture.