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This is a Quantitative Study study.

The Influence of Live Shopping on Consumer Purchase Decisions: Analysing the Role of Social Commerce in Indonesia’s Retail Sector

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Interactivity, promotional urgency, and influencer marketing impact purchase decisions significantly, with urgency being the strongest.
Significant findings include how consumer trust indirectly mediates these relationships, supporting the effectiveness of live shopping.
Analysis utilized Partial Least Squares Structural Equation Modelling on survey data from 265 Indonesian consumers engaged in live shopping.
Highlights the importance of enhancing live shopping strategies for businesses in Southeast Asia, addressing regional consumer behavior nuances.

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Quantitative analysis reveals social commerce influences purchase decisions, suggesting improved strategies in Indonesia's retail market.

A 2025 study studied this question.

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