Development of an In-Depth Education Course for Satisfaction with Beauty Therapy Service: Focusing on the customer experience of the active senior
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Key Points
Customer experience significantly influences satisfaction in beauty therapy, emphasizing the need to meet emotional needs.
Service quality, including trust and expertise, was highlighted as critical for effective beauty therapy services in seniors.
Qualitative study conducted through in-depth interviews identified essential competencies for beauty therapy professionals.
Findings suggest that integrating role-playing learning and feedback methods could enhance educational outcomes in beauty therapy.
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Implication
Qualitative study explores the impact of service quality and emotional needs in beauty therapy for active seniors, suggesting new educational approaches.