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This is a Quantitative Study study.

October 31, 2025Journal of the Korean Society of Cosmetology

The Impact of Wellness Value Perception on Cosmetic Selection Attributes: An IPA-Based Study

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High wellness perception significantly enhances the importance and satisfaction of attributes like reliability and sustainability.
Consumers categorized by wellness perception showed divergent preferences in cosmetic attribute evaluation.
Analysis employed Importance–Performance Analysis and regression techniques using SPSS software for a comprehensive data overview.
These findings suggest tailored marketing strategies for effective communication of product values based on consumer wellness perceptions.

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Implication

Survey-based analysis reveals that wellness perception affects cosmetic choice factors, indicating focused marketing strategies are needed for differing consumer groups.

Cite This Study

Cha et al. (2025) studied this question.

synapsesocial.com/papers/6903fee5b25c631a4265ffb0 https://doi.org/10.52660/jksc.2025.31.5.1237

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Implication

Survey-based analysis reveals that wellness perception affects cosmetic choice factors, indicating focused marketing strategies are needed for differing consumer groups.

The Impact of Wellness Value Perception on Cosmetic Selection Attributes: An IPA-Based Study

Key Points

Discussion

Implication

Cite This Study

The Impact of Wellness Value Perception on Cosmetic Selection Attributes: An IPA-Based Study

Key Points

Discussion

Implication

Cite This Study