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October 23, 2025Proceeding of International Conference on Science Health And Technology

Marketing Strategy of Muhammadiyah Selogiri Hospital in 2025: Descriptive Qualitative

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Authors

BHBagus Dwi HartantoHNHesty Latifa NoorASAnton Susanto

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Overview

Descriptive qualitative analysis reveals strong marketing strategies for inpatient care in a community, indicating effective digital media use.

Key Points

  • Inpatient care strategy targets specific community health needs, and uses a 4P marketing mix approach.
  • Analysis revealed a comprehensive marketing strategy focused on community engagement and digital media outreach.
  • Data reduction was utilized to analyze qualitative case studies through interviews, observations, and documents.
  • Effective implementation of marketing strategies supports hospital competitiveness amidst evolving public healthcare expectations.

Cite This Study

Hartanto et al. (2025) studied this question.

synapsesocial.com/papers/68f9bad6d7353cfcfc68f363https://doi.org/10.47701/8f79wx95
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