Innovations improve teaching quality in new media marketing courses, suggesting a digital era focus with AIGC strategies.
This paper discusses innovations in the teaching content and models of new media marketing courses empowered by Artificial Intelligence Generated Content (AIGC). It explains the impact of AIGC on new media marketing, analyzes the direction of updates in teaching content and model transformations, and proposes strategies to ensure the implementation of these innovations. The aim is to enhance the teaching quality of new media marketing courses and cultivate marketing talents for the digital communication era who are proficient in using intelligent tools and possess strategic thinking.
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Yinghua Zhao (2025) studied this question.
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