October 15, 2025Journal of Applied Business Taxation and Economics ResearchOpen Access

Proposed Social Media Marketing Strategy to Increase Brand Awareness And Purchase Intention For Indonesia Muslim Brand (Case of Local Brand Irna La Perle)

View Full Paper

Ask AI

Bookmark

Authors

RTRatu Tifa Prima TasyaBandung Institute of Technology NANovika Candra AstutiBandung Institute of Technology

Discussion

Member takes

Implication

This analysis reveals how a tailored social media marketing strategy can enhance brand awareness and purchase intention for Irna La Perle, reflecting the dynamics of Indonesia's Muslim fashion market.

Key Points

Social media marketing significantly influenced brand awareness and purchase intention, yet it is underutilized.
Findings showed strong engagement on Instagram, yet brand recognition among Gen Z and Millennials remains low.
The study employed a mixed-methods approach, integrating both quantitative and qualitative analyses.
Effective strategies are needed to bridge gaps in storytelling and product differentiation to align with youth preferences.

Cite This Study

Tasya et al. (2025) studied this question.

synapsesocial.com/papers/68f01110f081da0584b56a66 https://doi.org/10.54408/jabter.v5i1.462

View Full Paper

Ask AI

Bookmark

Proposed Social Media Marketing Strategy to Increase Brand Awareness And Purchase Intention For Indonesia Muslim Brand (Case of Local Brand Irna La Perle)

Discussion

Member takes

Implication

Key Points

Cite This Study

Proposed Social Media Marketing Strategy to Increase Brand Awareness And Purchase Intention For Indonesia Muslim Brand (Case of Local Brand Irna La Perle)

Discussion

Member takes

Implication

Key Points

Cite This Study

Also Consider

Also Consider