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October 15, 2025International Journal of Business and Applied Economics

Analysis of Perceived Benefits, Perceived of Ease, Perceived Risk, and Trust on the Decision to Use GoPay Among the People of Purwokerto City in the Cashless Society Era

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Authors

JPJeni Agus PurwokoTRTri Septin Muji RahayuDWDian Widyaningtyas

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Overview

Quantitative analysis reveals that perceived benefits, ease of use, and trust increase GoPay usage, while perceived risk negatively impacts adoption.

Key Points

  • Perceptions of benefits significantly boost the decision to use GoPay, enhancing its adoption in Purwokerto.
  • High trust levels are linked to increased likelihood of using GoPay, suggesting a crucial factor for service providers.
  • Perceived ease of use significantly influences GoPay adoption, indicating the importance of a user-friendly interface.
  • Perceived risk negatively affects GoPay usage decisions, highlighting the need for better user education and security measures.

Cite This Study

Purwoko et al. (2025) studied this question.

synapsesocial.com/papers/68f01110f081da0584b567cahttps://doi.org/10.55927/ijbae.v4i5.275
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