Exploring the Impact of Immersive Media on Prosociality: A Comprehensive Meta-Analytic Review

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Immersive media positively influences prosocial responses, particularly emotional empathy more than cognitive empathy.
The study synthesizes findings from 85 studies, finding a small-to-moderate overall effect size on prosocial behaviour.
Five meta-analyses consider participant demographics, target groups, response types, immersive technology, and design methods.
Findings indicate specific immersive experiences can significantly impact empathy dimensions, favoring emotional engagement.

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Meta-analytic review shows immersive media enhances prosociality in diverse groups, suggesting VR may be an effective empathy tool.

Canet et al. (2025) studied this question.

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