October 15, 2025Asian Business Research JournalOpen Access

Determinants of Online Apparel Purchase Intention in an Emerging Economy: An Empirical Study of University Students in Vietnam

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Trust significantly predicts online apparel purchase intention among university students in Vietnam.
Quantitative survey of 142 students indicates influencer endorsement also plays a vital role.
Traditional factors like subjective norm and perceived usefulness show no significant impact.
Findings highlight the need for online retailers to focus on building trust and strategic influencer partnerships.

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Implication

Quantitative analysis reveals trust, influencer endorsement, and fashion involvement drive e-commerce purchases, indicating strategic engagement is essential.

Cite This Study

Phuong et al. (2025) studied this question.

synapsesocial.com/papers/68efbd16d61273c8652d7f2a https://doi.org/10.55220/2576-6759.597

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Implication

Quantitative analysis reveals trust, influencer endorsement, and fashion involvement drive e-commerce purchases, indicating strategic engagement is essential.

Determinants of Online Apparel Purchase Intention in an Emerging Economy: An Empirical Study of University Students in Vietnam

Key Points

Discussion

Implication

Cite This Study

Determinants of Online Apparel Purchase Intention in an Emerging Economy: An Empirical Study of University Students in Vietnam

Key Points

Discussion

Implication

Cite This Study

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Also Consider