October 13, 2025Open Access

AI-Assisted Designers or Designer-Assisted AI? Human-AI Collaboration in Service Design

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AI enhances efficiency in service design, but still needs human designers to ensure creativity and ethics in workflows.
While AI automates repetitive tasks, it lacks the contextual awareness crucial for making autonomous design decisions.
This study highlights the importance of human supervision in AI workflows and advocates for a hybrid intelligence model.
Ethical and strategic considerations are vital for effective AI–human collaboration in future service design practices.

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Analysis reveals AI enhances creativity in service design while requiring human oversight, highlighting collaboration's importance.

Hyunyim Park (2025) studied this question.

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