October 13, 2025Open Access

Decoding the Influence of Social Media on Sustainable Fashion: A Comprehensive Review of Promotion and Adoption Patterns

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Social media significantly influences the promotion of sustainable fashion and encourages consumer adoption.
The study reveals trends showing a growing interest in sustainable practices among fashion consumers due to social media influence.
This comprehensive review utilizes existing literature and case studies to assess social media's impact on sustainable fashion.
Insights gathered aim to help stakeholders in the fashion industry strengthen their sustainable practices and marketing strategies.

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This review analyzes social media's role in promoting sustainable fashion, indicating key trends affecting consumer perceptions.

Sahu et al. (2025) studied this question.

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