Determinants of repurchase intention in E-commerce and the moderating role of risks: an emerging digital economy perspective

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Online customer experience positively affects repurchase intention in e-commerce, signaling its significance.
Participants noted that financial risk negatively influenced the link between online purchase behavior and repurchase intention.
Customer satisfaction mediates the relation between online customer experience and repurchase intention, emphasizing their connection.
The research utilized structural equation modeling to analyze data from 504 online shoppers in emerging economies.

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This study examines how customer satisfaction and experience influence repurchase intention in e-commerce, highlighting risks' moderating impact.

Dash et al. (2025) studied this question.

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This study examines how customer satisfaction and experience influence repurchase intention in e-commerce, highlighting risks' moderating impact.