October 12, 2025E3S Web of ConferencesOpen Access

Toward Sustainable Consumption: Drivers of Halal Cosmetic Purchasing in the Indonesian Market

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Halal labels and product quality significantly influence consumer purchasing decisions in Indonesia's halal cosmetics market.
Influencer marketing has the strongest impact on consumer behavior, driving purchases towards halal-certified products.
Data from 194 online respondents indicates a link between halal cosmetics and environmentally responsible consumption.
Promoting halal cosmetics can fulfill religious obligations and support sustainability efforts in the market.

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Implication

Quantitative analysis reveals product quality and halal labels influence purchasing in Indonesia, highlighting impactful roles of influencer marketing.

Cite This Study

Aisyah et al. (2025) studied this question.

synapsesocial.com/papers/68ebabe3155248a327effb7a https://doi.org/10.1051/e3sconf/202565002008

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Implication

Quantitative analysis reveals product quality and halal labels influence purchasing in Indonesia, highlighting impactful roles of influencer marketing.

Toward Sustainable Consumption: Drivers of Halal Cosmetic Purchasing in the Indonesian Market

Key Points

Discussion

Implication

Cite This Study

Toward Sustainable Consumption: Drivers of Halal Cosmetic Purchasing in the Indonesian Market

Key Points

Discussion

Implication

Cite This Study

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Also Consider