Pricing Strategy Through the Lens of Islamic Principles

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Qualitative analysis highlights sharia-compliant pricing impacts on consumer welfare and market stability.

Sharia-compliant pricing promotes fairness and transparency, enhancing consumer trust in Muslim markets.
The study identifies five key pricing strategies that align with Islamic principles, ensuring justice and ethical practices.
Analyzing literature and Indonesian case studies reveals that ethical pricing can stabilize markets effectively.
Using qualitative normative methods, the research contributes valuable insights into Islamic ethics in marketing management.

Aqmari Zhafarina Kamal (2024) studied this question.

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