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October 11, 2025Marketing and Digital TechnologiesOpen Access

Artificial Intelligence in Business Digital Transformation Management

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Authors

ОКОлег КуклінIIIryna IvanovaTBTetiana Borovyk

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Overview

Survey analysis reveals AI enhances competitiveness in businesses, highlighting integration challenges and strategic needs.

Key Points

  • AI is crucial for enhancing business efficiency, fostering international collaboration, and improving competitiveness.
  • The survey gathered responses from 56 professionals across Ukraine and international companies, revealing integration disparities.
  • Challenges to AI adoption include infrastructure limitations, skill gaps, and ethical considerations that need to be addressed.
  • Marketing, finance, and IT sectors lead in AI implementation, underscoring the necessity for a comprehensive approach to digital transformation.

Cite This Study

Куклін et al. (2025) studied this question.

synapsesocial.com/papers/68e9b1d9ba7d64b6fc132df2https://doi.org/10.15276/mdt.9.3.2025.4
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