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October 11, 2025Marketing and Digital TechnologiesOpen Access

Using artificial intelligence to optimize a company's website

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SZSvitlana Zinkova

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Overview

Analysis shows AI improves website optimization and conversion rates, indicating enhanced user experience benefits.

Key Points

  • Artificial intelligence significantly increases organic traffic to websites, enhancing customer conversion rates.
  • Key findings reveal AI tools improve website design and functionality, resulting in higher engagement metrics.
  • This analysis employs practical case studies of companies benefiting from AI in both SEO and CRO optimization.
  • Integrating AI into website processes may help businesses of all sizes optimize resources, reduce costs, and boost sales.

Cite This Study

Svitlana Zinkova (2025) studied this question.

synapsesocial.com/papers/68e9b1d9ba7d64b6fc132da4https://doi.org/10.15276/mdt.9.3.2025.9
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