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October 11, 2025Marketing and Digital TechnologiesOpen Access

Targeted advertising as a basis for forming social-ethical marketing programs of entrerprises

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Authors

MPMariia PanchenkoHDHanna Davydova

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Overview

This article demonstrates how targeted advertising enhances social trust in Ukraine, suggesting its role in responsible entrepreneurship.

Key Points

  • Targeted advertising should be used responsibly to foster social trust and positive societal impacts.
  • The article highlights the evolution of socio-ethical marketing and its relevance in Ukraine today.
  • Recommendations for incorporating socio-ethical marketing into national business strategies are provided.
  • Analysis of both foreign and Ukrainian practices showcases the potential benefits for civil society amidst ongoing challenges.

Cite This Study

Panchenko et al. (2025) studied this question.

synapsesocial.com/papers/68e9b1d9ba7d64b6fc132da3https://doi.org/10.15276/mdt.9.3.2025.12
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