October 11, 2025International Journal of Accounting and Information Management

Testing the moderating effect of financial literacy on the influence of heuristic-driven biases on irrational investment behaviors

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Heuristic-driven biases positively influence irrationality in investment decisions, revealing a correlation between biases and irrational behavior.
The study evaluated 400 individual investors in the Delhi-NCR region, using regression and multi-group analysis to test the proposed hypotheses.
Sample collection was conducted using a questionnaire method with convenience sampling to gather insightful data for analysis.
Financial literacy does not significantly moderate the effect of biases on investment decisions, highlighting gaps in investors' knowledge beyond basic financial literacy.

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Implication

Observation examines how financial literacy may impact irrational investment behaviors among individual investors, suggesting new insights for understanding decision-making.

Cite This Study

Umar Sadeeq (2025) studied this question.

synapsesocial.com/papers/68e9b1c9ba7d64b6fc1327fb https://doi.org/10.1108/ijaim-07-2024-0235

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Implication

Observation examines how financial literacy may impact irrational investment behaviors among individual investors, suggesting new insights for understanding decision-making.

Testing the moderating effect of financial literacy on the influence of heuristic-driven biases on irrational investment behaviors

Key Points

Discussion

Implication

Cite This Study

Testing the moderating effect of financial literacy on the influence of heuristic-driven biases on irrational investment behaviors

Key Points

Discussion

Implication

Cite This Study