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October 10, 2025

Electronic Commerce: Current Trends, Challenges and Forecasts

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Authors

OYOleksandr YanovskyiPetro Mohyla Black Sea National UniversityMFMaryna FalenkovaPetro Mohyla Black Sea National UniversityJRJurij ReshetnikPetro Mohyla Black Sea National University

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Implication

Analysis of e-commerce growth in Ukraine indicates increasing online trade, highlighting the impact of regulatory frameworks and advanced technologies.

Key Points

  • E-commerce is becoming a significant driver of the digital economy in Ukraine, showing rapid growth in online trade.
  • Key e-commerce models such as B2B and B2C are reshaping market segments and how consumers behave whilst shopping online.
  • The analysis of regulatory frameworks like PSD2 and GDPR reveals their critical role in shaping e-commerce markets and practices.
  • Technologies like AI and AR are enhancing user experiences and boosting conversion rates, with forecasts indicating further market growth.

Cite This Study

Yanovskyi et al. (2025) studied this question.

synapsesocial.com/papers/68e8619c7ef2f04ca37e42a7https://doi.org/10.34132/mspc2025.01.14.24
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1KEY CHARACTERISTICS OF E-COMMERCE AND CHALLENGES OF ITS DEVELOPMENT IN UKRAINE2025
  2. 2Development of e-commerce in Ukraine under digital transformation and war challenges2025 · 1 citations
  3. 3INFORMATION SYSTEM OF E-COMMERCE BASED ON MODERN WEB TECHNOLOGIES2025
  4. 4The economic mechanism of the functioning of e-commerce enterprises: Theoretical and practical foundations2025
  5. 5E-business trends in the new realities2022