Research shows financial literacy and subjective norms influence investment intention in Generation Z, indicating a critical area for targeted training.
Key Points
Financial literacy significantly influences investment intention and perceived behavioral control, enhancing opportunities for targeted training.
Mediation analysis highlights perceived behavioral control as a crucial mediator between financial literacy and investment intention.
Subjective norms and previous experience also play a significant role in shaping investment intentions among Generation Z.
Enhancing financial literacy in Generation Z can foster sustainable investment behaviors, supporting economic empowerment.